For a decade I’ve written about a garage door repair company with so many names — hundreds upon hundreds — that routinely overcharges customers thousands of dollars for repair jobs that should cost a couple of hundred or even less.
I’ve covered it from every angle. I began with stories of victims who got taken and some who fought back. I zeroed in on their sales script teaching how to deceive callers into thinking they’re local.
Reported their presence in about 30 U.S. cities stealing the names of established local companies to cause confusion. Wrote about the former manager with the guilty conscience, the fast-living Dallas-based owners and the company’s hidden call center in an old Volvo dealership on the 2900 block of North I-35E in Carrollton.
Through it all, there was one question, one angle, I couldn’t lick. And it bothers me because it’s the most important, the one you need to know.
If your garage door breaks, how can you avoid calling and hiring them?
Truth is, it’s hard not to call them. This company has gamed the system with so many different names resembling their competitors’ and so many Google ad buys that they come up high in web searches. It’s tough to avoid them.
I’ve studied this month’s coupon packages that came in the mail. With them, I believe I can show you how to avoid hiring these guys.
Notice I haven’t given their name yet. Whenever I do, I get an angry phone call from another company with a similar name telling me I am confusing…