Amazon launches in-garage grocery delivery in 5 cities

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    Amazon launches in-garage grocery delivery in 5 cities

    Dive Brief:

    • Amazon has kicked off Key In-Garage Grocery Delivery services from Whole Foods Market and Amazon Fresh in five cities across the country, a press release from the company announced Thursday. 
    • The pilot, which has initially rolled out in select areas of Chicago, Dallas, Seattle, Los Angeles and San Francisco, allows eligible Prime members to request that grocery orders are stored securely in their garage using the Key by Amazon app. In-garage delivery requires that customers have a myQ smart garage door opener or myQ hub installed, from which they can monitor the status of their garage door. 
    • Amazon has plans to later expand the grocery delivery service to other metropolitan areas as it continues to ramp up its in-garage package delivery service, now available in more than 4,000 towns and cities across the country.

    Dive Insight:

    It’s likely too soon to guess at the results of Amazon’s in-garage grocery delivery from the success of the company’s package delivery service. A significant incentive for the former is that consumers who suffer from package thieves can buy peace of mind while away from home for long stretches of time. Amazon’s Key In-Garage Grocery Delivery may offer a slightly greater sense of privacy protection, and the minimal time spent by delivery workers in shoppers’ homes means a lower risk of COVID-19 transmission, but it means shoppers will need to be mindful of promptly unpacking any…

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